Websites that turn visitors into customers
One gym chain went from 5% to 30% lead conversion after we rebuilt their site
I design and build sites for companies that need leads, memberships, or sales
A website either burns money, or closes deals
You already paid to acquire visitors, yet they left before pulling out their credit card
What usually happens instead:
The checkout is a generic form that doesn't match the brand. It technically works, but It doesn’t convert.
Business decisions are made based on incomplete metrics. Third party trackers get blocked, report sampled data or estimates.
Your website is a patchwork of expensive SaaS subscriptions that refuse to cooperate with each other.
The content manager is a maze, or some poor soul is still editing raw HTML by hand
Traffic without conversion is a leak
If half your memberships or sales could start on the site and currently don’t, you are paying for ads and reputation that die on a weak last step.
Competitors with a clearer path quietly take people who already wanted what you sell.
This is not a branding problem. It is a conversion path problem.
I build your website as a sales channel, then leave you in control
- Conversion path firstWe map the action you want (membership, quote, purchase, booking) and design the pages around that action
- Fewer bolted-on toysPages, content, form submissions and analytics all appear in one admin panel. Third party tools are a last resort, not the default
- A content manager for peopleUser friendly interface. Multilingual content if you want to go international. Changes history so nobody is scared to edit live
- Stable softwareBeside security updates, you will not be forced into updates featuring unwanted redesigns. Tools will not move around or disappear overnight
- SovereigntyNo vendor lock-in, all you need is a domain name and a server. Just like in the good old days. And your data belongs to you.
- Keep the lights onDeployments are done with zero downtime, uptime is monitored. If an error ever occurs, it will be reported to me automatically
Case studies
Elbfitness / Firegym
These premium gyms had old Wordpress sites that didn't match their positioning. The checkout was a generic form from their management software. It worked, but it didn't convert.
After launching the new websites, the results were immediate:
Website sign-ups went from negligible to facilitating half of all new memberships
Lead-to-contract conversion rate jumped from 5% to 30%
Years later they brought me back for server-side analytics. The ones from Google Analytics and Meta Pixel were incomplete, sampled, and regularly blocked. They needed numbers they could trust to compare with third party trackers claims
New websites became the primary sign-up channel, +500% conversion rate.
Conservatoire du Gâtinais
This one spans two acts.
Act one (2020): The director was editing the school's website by hand in Microsoft Frontpage. Every course update, every event announcement... he had to modify raw HTML and push it himself. I rebuilt the site properly: responsive, clean, and powered by a CMS so he could create pages, courses, and events by filling in a form instead of editing HTML manually. It was a massive step up. It worked well for years.
Act two (2026): That CMS had a ceiling. When the school needed a dedicated page for their annual festival with its own layout, its own content structure; it couldn't accommodate it. I came back and replaced it with a fully custom CMS, built from the ground up for how they actually work.
The festival page went live in under an hour.
They now have genuine autonomy: any page, any structure, no roadblocks.
Nicolas listened carefully to our needs while proposing the solutions that, in his view, were best. His expertise let us get a modern, effective site in a very short time. Simple to use and simple to maintain.
— Frédéric Malmasson, Director
Orange Bakelite
An art dealer selling antique paintings. Before: entirely on eBay.
Three months after launching the online shop: 10x increase in online sales compared to eBay performance.
Moved a merchant from marketplace dependency to their own shop. 10x sales in 3 months.
Excellent work, creative, motivated, and attentive. Creation of a website so clients can buy paintings and art objects online. We are satisfied. We recommend.
— Guillaume Schnur
Start with a teardown, or a plan.
If you already have a site:
Homepage + main conversion path (or checkout)
What’s weak, what’s fine, what I’d change first
Honest call on rebuild vs tune-up
If you don’t have a site yet:
What you sell and who it’s for
The one action the site should drive (join, book, buy, inquire)
What “done correctly” looks like: path, ownership, who edits, how you measure
Honest call on scope before you spend
Who this is for / not for
Good fit
You don't have a website yet and want to do it correctly
You already have demand (ads, walk-ins, reputation) and the website is the weak link
You care about measured outcomes, not awards-page decoration
Poor fit
Cheapest possible five-page site, no commercial goal
“Make it go viral” with no offer and no traffic source
You need a big agency’s process theater
I’m not offended by a no. A bad fit costs both of us.
Reviews - 5/5 on Malt.fr
These reviews are samples taken from my profile on malt.fr
Excellent experience: Nicolas met our expectations point by point, understanding our problem, adapting to our methods and our environment constraints. The work was delivered on time and at the level of quality we had set. Thank you.
Isabelle Jousselin
Co-founder @ OONOPS
Excellent contractor. Strong listening skills, excellent understanding of the needs, and effective in development.
Laurent Maury
CEO @ SMART MACADAM
I worked with Nicolas to strengthen our development team on a web application.
Having him on the team was a real plus and a pleasure. He’s a freelancer who is available, easy to work with, and competent.
I had walked him through our working methods beforehand to make sure they would suit him, and he fit into the team smoothly and effectively.
He has good practices and knows his stack, which really helps move a project forward.
Kevin Liagre
Founder @ DemoCracy
Nicolas integrated into our team very quickly and provided valuable help on a short rush. I wouldn’t hesitate to call on him again.
Gael Coat
Tech lead @ Wizards Technologies
Nicolas is a committed developer, and it shows in the quality of the work delivered. He listens well, but he also comes forward with suggestions.
I’m satisfied with his work and wouldn’t hesitate to work with him again.
I can only recommend him.
Idriss Hippocrate
VP Engineering @ Leavy.co
Outstanding experience!
Cedric Atangana
CEO @ Infinity Space
About
My name is Nicolas, I'm 28 years old. I solve digital problems.
I've been doing it for over 9 years across all kinds of industries: financial (fintech) startups, real estate startups, medical startups, premium gym chains, law firms, government services, etc..
The technology changes with each project. The constant is this: I build things that work, that you own, and that don't create new problems down the line.
I work remotely. I take on a limited number of projects at a time so I can be the person you actually talk to.
